How to build a brand [videorecording] / John Kilcullen.
Material type:
FilmSeries: Stanford executive briefingsPublication details: Mill Valley, CA : Kantola Productions, c2000.Description: 1 x DVD ; 49 minsSubject(s): Summary: Program Highlights. Avoiding the temptations to dilute your message. Why "branding" is more than just a buzzword. A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the strategies and tactics that took the For Dummies® brand from one obscure computer manual to a publishing empire that touches on a wide array of lifelong learning topicsbusiness, sports, art, wine, gardening, home improvement, and beyond. Kilcullen explains the reasons this brand enjoys such widespread recognition and unparalleled growth in its field.
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| DVD | University of Wollongong in Dubai Main Collection | 658.827 KI HO (Browse shelf(Opens below)) | Available | T0037786 |
1 x DVD.
Program Highlights. Avoiding the temptations to dilute your message. Why "branding" is more than just a buzzword. A successful brand builds customer trust and loyalty by being easily identifiable and consistent in quality and presentation. John Kilcullen describes the strategies and tactics that took the For Dummies® brand from one obscure computer manual to a publishing empire that touches on a wide array of lifelong learning topicsbusiness, sports, art, wine, gardening, home improvement, and beyond. Kilcullen explains the reasons this brand enjoys such widespread recognition and unparalleled growth in its field.
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