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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2008.Description: xix, 264 p. : ill ; 24 cmISBN:
  • 9780071494410
  • 0071494413
Other title:
  • Brand promise
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 K623 2008
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 KN BR (Browse shelf(Opens below)) Available T0040605

Includes bibliographical references (p. 247-253) and indexes.

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