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	1.	Marketing research David A. Aaker ... [et al.] by Aaker, David A Kumar, V Day, George S Lawley, Meredith Stewart, David Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milton : John Wiley, c2007 Availability: Items available for loan: University of Wollongong in Dubai (3)Call number: 658.83 AA MA, ...
	2.	Customer relationship management : concept, strategy, and tools / V. Kumar, Werner J. Reinartz. by Kumar, V Reinartz, Werner J Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2012 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8120285574 KU CU.
	3.	Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. by Kumar, V Reinartz, Werner J Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Hoboken, N.J. : Wiley, c2006 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8120285574 KU CU.
	4.	Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar. by Kumar, V, 1957- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2008 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 KU MA.
	5.	Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A Kumar, V, 1957- Day, George S Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2007 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 AA MA, ...
	6.	Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by Kumar, V Aaker, David A Day, George S Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c2002 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 KU ES, ...
	7.	Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A Day, George S Kumar, V Edition: 8th ed. Material type: Text; Format: regular print Publication details: Hoboken, N.J. : Wiley, 2004 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 AA MA, ...