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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: New York : Wiley, c2002.Edition: 2nd edDescription: xix, 553 p. : ill. (some col ; 27 cmISBN:
  • 047141235X (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .K86 2002
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 KU ES (Browse shelf(Opens below)) Available T0026130
REGULAR University of Wollongong in Dubai Main Collection 658.83 KU ES (Browse shelf(Opens below)) Available T0026131

Includes bibliographical references and index.

MARK202

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