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Consumer behavior in action : real-life applications for marketing managers / Geoffrey P. Lantos

By: Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2011.Description: xviii, 629 p. : ill. ; 28 cmISBN:
  • 9780765620903
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.32 .L37 2011
Contents:
Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change.
Summary: Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 LA CO (Browse shelf(Opens below)) Available T0017879

Includes bibliographical references and index.

Consumer behavior overview -- Market segmentation -- Overview of consumer decision making -- Stages in consumer decision making -- Cultural influences -- Subcultural influences -- Social class influences -- Reference groups and social influences -- Family influences -- Group and interpersonal communications for innovations : adoption and diffusion processes -- Personality and lifestyle -- Motivation -- Perception and information processing -- Learning and memory -- Attitude formation and change.

Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does.

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