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Customer equity management / Roland T. Rust, Katherine N. Lemon, Das Narayandas.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005.Description: xxii, 551 p. : ill ; 24 cm. + 1 CD-Rom (4 3/4 in.)ISBN:
  • 0131419293
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.527 .R87 2005
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 RU CU (Browse shelf(Opens below)) Available T0028341

Includes bibliographical references and index.

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