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Converge : transforming business at the intersection of marketing and technology / Bob Lord, Ray Velez.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Description: x, 245 p. : ill. ; 24 cmContent type:
  • text
Carrier type:
  • volume
ISBN:
  • 9781118575529
Subject(s): DDC classification:
  • 658.4/062 23
LOC classification:
  • HF1008 .L67 2013
Contents:
The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4062 LO CO (Browse shelf(Opens below)) Available T0049399

Includes index.

The collision of media, technology, and creativity -- Media -- Technology -- Creativity -- Building the renaissance organization -- How delta got its groove back -- Convergence catalysts -- Media -- How the fickle consumer uses media -- The upfronts -- Just because it?s digital doesn?t mean it?s fast -- Imagining brands as publishers -- Convergence catalysts -- Ubiquitous computing -- What is ubiquitous computing? -- The home, connected -- The self, quantified -- How business can respond -- Convergence catalysts -- The cloud -- Grasping the cloud -- From EC2 to the royal wedding -- Fast, cheap and in control -- A tsunami of data -- Clouding the cloud issue -- Convergence catalysts.

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