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Essentials of public relations management / Edward J. Lordan.

By: Material type: TextTextPublication details: Chicago : Burnham, c2003.Description: xi, 177 p. ; 22 cmISBN:
  • 9780830415946 (pbk.)
  • 0830415947 (pbk.)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HD59 .L67 2003
Contents:
Client relations -- Personnel -- Research -- Crisis communication -- Finance -- Technology -- Legal issues -- Ethics -- Conclusion.
Summary: Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 LO ES (Browse shelf(Opens below)) Available T0047960

Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.

Includes bibliographical references (p. 163-170) and index.

Client relations -- Personnel -- Research -- Crisis communication -- Finance -- Technology -- Legal issues -- Ethics -- Conclusion.

Adult Follett Library Resources.

Adult.

MMC930; MMC931; MMC932; MMC933

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