Amazon cover image
Image from Amazon.com

We first : how brands and consumers use social media to build a better world / Simon Mainwaring.

By: Material type: TextTextPublication details: New York : Palgrave Macmillan, 2011.Edition: 1st edDescription: vi, 250 p. ; 25 cmISBN:
  • 9780230110267 (trade)
  • 0230110266
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HD60 .M327 2011
Contents:
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
Summary: Explores how social media and the importance of being seen as socially conscious are shaping the consumer climate and discusses how companies and organizations can maximize their visibility by taking advantage of both trends.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 MA WE (Browse shelf(Opens below)) Available T0049069

Explores how social media and the importance of being seen as socially conscious are shaping the consumer climate and discusses how companies and organizations can maximize their visibility by taking advantage of both trends.

Includes bibliographical references (p. [233]-244) and index.

Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.

There are no comments on this title.

to post a comment.