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Idea stormers : how to lead and inspire creative breakthroughs / Bryan W. Mattimore.

By: Material type: TextTextPublication details: San Francisco, CA : Jossey-Bass, c2012.Edition: 1st edDescription: x, 244 p. : ill. ; 24 cmISBN:
  • 9781118134276
  • 1118134273
Subject(s): DDC classification:
  • 658.4/092 23
LOC classification:
  • HD53 .M3744 2012
Contents:
A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation tool kit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.
Summary: Explains how to enhance creativity in a business setting, presents various idea-generating techniques, and lays out a framework for getting creative results from a group.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4092 MA ID (Browse shelf(Opens below)) Available T0048929

Explains how to enhance creativity in a business setting, presents various idea-generating techniques, and lays out a framework for getting creative results from a group.

Includes bibliographical references (p. 225-226) and index.

A map of the creative mind : embracing seven creative thinking mind-sets -- Beyond brainstorming : understanding individual and group ideation techniques -- Your ideation tool kit : the seven all-time greatest ideation techniques -- Innovation overview : strategies and tools for a successful innovation process -- Real-world challenges : applying ideation techniques and innovation processes -- Idea meets world : navigating the road from good idea to successful innovation -- Thinking like a facilitating leader I : the who, where, and how of planning and leading group ideation sessions -- Thinking like a facilitating leader II : new product ideation session design -- Thinking like a facilitating leader III : five strategies for inventing ideation and innovation processes.

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