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Luxury brand management : a world of privilege / Michel Chevalier, Gérald Mazzalovo.

By: Contributor(s): Material type: TextTextPublication details: Singapore ; Chichester : John Wiley, c2008.Description: xiv, 423 p. : ill ; 24 cmISBN:
  • 9780470823262
Subject(s):
Contents:
Introduction p. vii Chapter 1 Specificities of the luxury industry p. 1 Chapter 2 Major luxury sectors p. 33 Chapter 3 The power of the luxury brand p. 81 Chapter 4 Brand lifecycle p. 117 Chapter 5 The luxury client p. 149 Chapter 6 Brand identity p. 177 Chapter 7 Managing creation p. 233 Chapter 8 Communication p. 265 Chapter 9 International distribution p. 295 Chapter 10 Retailing p. 321 Chapter 11 Logistics and licensing p. 353 Chapter 12 The brand audit p. 373 Index p. 411.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 CH LU (Browse shelf(Opens below)) Available T0040061

Includes bibliographical references and index.

Introduction p. vii Chapter 1 Specificities of the luxury industry p. 1 Chapter 2 Major luxury sectors p. 33 Chapter 3 The power of the luxury brand p. 81 Chapter 4 Brand lifecycle p. 117 Chapter 5 The luxury client p. 149 Chapter 6 Brand identity p. 177 Chapter 7 Managing creation p. 233 Chapter 8 Communication p. 265 Chapter 9 International distribution p. 295 Chapter 10 Retailing p. 321 Chapter 11 Logistics and licensing p. 353 Chapter 12 The brand audit p. 373 Index p. 411.

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