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A practitioner's guide to public relations research, measurement and evaluation / Don W. Stacks and David Michaelson.

By: Contributor(s): Material type: TextTextSeries: Publication details: New York : Business Expert Press, c2010.Description: x, 229 p. : ill. ; 21 cmISBN:
  • 9781606491010
Subject(s): Summary: Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.2 ST PR (Browse shelf(Opens below)) Available T0047921

Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

MMC929

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