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Assessing marketing strategy performance / Christine Moorman and Donald R. Lehmann.

By: Contributor(s): Material type: TextTextPublication details: Cambridge, Mass. : Marketing Science Institute, c2004.Description: 292 p. : ill ; 24 cmISBN:
  • 0965711447
Subject(s): LOC classification:
  • HF5415.16 M66 2004
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Includes bibliographical references.

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