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The hyper-social organization : eclipse your competition by leveraging social media / Francois Gossieaux, Edward K. Moran.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2010.Description: xxiii, 359 p. : ill. ; 24 cmISBN:
  • 9780071714020 (trade)
  • 0071714022
Subject(s): DDC classification:
  • 658.4/038 22
LOC classification:
  • HD30.2 .G66 2010
Summary: A guide to using social media to gain an edge on competitors, exploring the four drives of social communities, corporate-consumer relations, networks, establishing a human presence on the Web, and other related topics.
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Choice, December 2010

A guide to using social media to gain an edge on competitors, exploring the four drives of social communities, corporate-consumer relations, networks, establishing a human presence on the Web, and other related topics.

Includes bibliographical references (p. 335-348) and index.

Adult Follett Library Resources.

Adult.

Choice

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