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Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer.

Contributor(s): Material type: TextTextSeries: ESOMAR world research publicationPublication details: Hoboken, NJ : Wiley, c2007.Description: xxxv, 678 p. : ill ; 24 cmISBN:
  • 9780470065273 (trade : alk. paper)
  • 0470065273 (trade : alk. paper)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .B4587 2007
Summary: Collects discussion papers and case studies originally presented at European Society for Opinion and Marketing Research (ESOMAR) events that address issues in marketing research, discussing facilitation of decision-making and diversity, knowledge management, methodologies, and modeling.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.83 MA RK (Browse shelf(Opens below)) Available T0031837

Includes bibliographical references and index.

Collects discussion papers and case studies originally presented at European Society for Opinion and Marketing Research (ESOMAR) events that address issues in marketing research, discussing facilitation of decision-making and diversity, knowledge management, methodologies, and modeling.

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