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The marketing gurus : lessons from the best marketing books of all time / Chris Murray and the editors of Soundview Executive Book Summaries.

By: Contributor(s): Material type: TextTextPublication details: New York : Portfolio, 2006.Description: xii, 290 p. : ill ; 24 cmISBN:
  • 9781591841050 (trade)
  • 1591841054
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M85 2006
Summary: Presents summaries of seventeen marketing books that offer effective strategies that can connect businesses and customers in the competitive marketplace in the twenty-first century.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 MU MA (Browse shelf(Opens below)) Available T0030488
REGULAR University of Wollongong in Dubai Main Collection 658.8 MU MA (Browse shelf(Opens below)) Available T0030489

Includes index.

Presents summaries of seventeen marketing books that offer effective strategies that can connect businesses and customers in the competitive marketplace in the twenty-first century.

Adult Follett Library Resources.

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