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1.
Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2004
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1019 OS PE.

2.
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 OS MA.

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