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Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2003.Description: xii, 228 p. : ill ; 21 cmISBN:
  • 0071393099 (acid-free)
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 P477 2003
Contents:
Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 PE BE (Browse shelf(Opens below)) Available T0020029

Includes bibliographical references (p. 217-218) and index.

Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.

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