Amazon cover image
Image from Amazon.com

The Trojan horse : the growth of commercial sponsorship by Deborah Philips and Garry Whannel

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Bloomsbury, 2013.Description: 278 p. ; 25 cmISBN:
  • 9781474224291
  • 147250738X (hardcover : alk. paper)
Subject(s): DDC classification:
  • 659.2/85 23
LOC classification:
  • HD59.6.G7 W43 2013
Contents:
The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.285 WH TR (Browse shelf(Opens below)) Available T0030210

Includes bibliographical references (p. 257-268) and index.

The moment of 1945 and its legacy -- A culture of consensus: the arts from 1945 -- Pay up and play the game: sport and sponsorship -- Neo-liberalism and New Labour: from Thatcher to Blair -- Culture and enterprise: the arts from 1979 -- One amazing day... : the Millennium Dome -- Education, education, education -- Safe in their hands: health and the market -- All in it together?

There are no comments on this title.

to post a comment.