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Why we shop : emotional rewards and retail strategies / Jim Pooler.

By: Material type: TextTextPublication details: Westport, CT : Praeger, 2003.Description: 206 p. : ill ; 25 cmISBN:
  • 027598172X (alk. paper)
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.32 .P66 2003
Summary: Presents a study of shopping in the twenty-first century, discusing how shopping has changed over the years, the emotional needs and motivations of the modern shopper, and the challenges retailers face in meeting those demands.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 PO WH (Browse shelf(Opens below)) Available T0022145

Includes index.

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Presents a study of shopping in the twenty-first century, discusing how shopping has changed over the years, the emotional needs and motivations of the modern shopper, and the challenges retailers face in meeting those demands.

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