Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Material type: TextPublication details: New York, NY : Routledge, c2012.Edition: 4th edDescription: xix, 380 p ; 26 cmISBN:- 9780415888035
- 9780415888035 (pbk. : alk. paper)
- 9780203148976 (e-book)
- 808/.066302 23
- P96.A86 W48 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 808.066302 WH ME (Browse shelf(Opens below)) | Available | T0048899 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 808.066302 WH ME (Browse shelf(Opens below)) | Available | T0045642 |
Includes bibliographical references and index.
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead-- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Fundamentals of writing and editing -- Writing basic news stories -- Interviewing: gathering information from people -- Research: gathering information from documents and other sources -- Using quotations and sources in news stories -- Features: alternatives to the inverted pyramid story -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new new media -- Preparing news releases -- Writing for organizational publications -- Public relations speeches and advocacy statements -- Composing advertising copy -- Afterword: communication, the future, and you.
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