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Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Routledge, c2012.Edition: 4th edDescription: xix, 380 p ; 26 cmISBN:
  • 9780415888035
  • 9780415888035 (pbk. : alk. paper)
  • 9780203148976 (e-book)
Subject(s): DDC classification:
  • 808/.066302 23
LOC classification:
  • P96.A86 W48 2012
Contents:
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead-- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Fundamentals of writing and editing -- Writing basic news stories -- Interviewing: gathering information from people -- Research: gathering information from documents and other sources -- Using quotations and sources in news stories -- Features: alternatives to the inverted pyramid story -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new new media -- Preparing news releases -- Writing for organizational publications -- Public relations speeches and advocacy statements -- Composing advertising copy -- Afterword: communication, the future, and you.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 808.066302 WH ME (Browse shelf(Opens below)) Available T0048899
REGULAR University of Wollongong in Dubai Main Collection 808.066302 WH ME (Browse shelf(Opens below)) Available T0045642

Includes bibliographical references and index.

Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead-- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Fundamentals of writing and editing -- Writing basic news stories -- Interviewing: gathering information from people -- Research: gathering information from documents and other sources -- Using quotations and sources in news stories -- Features: alternatives to the inverted pyramid story -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new new media -- Preparing news releases -- Writing for organizational publications -- Public relations speeches and advocacy statements -- Composing advertising copy -- Afterword: communication, the future, and you.

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