Amazon cover image
Image from Amazon.com

Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers.

By: Contributor(s): Material type: TextTextPublication details: New York : Currency/Doubleday, 2005.Edition: 1st edDescription: viii, 296 p. : ill ; 25 cmISBN:
  • 9780385510301 (trade)
  • 0385510306 (trade)
Subject(s): DDC classification:
  • 658.8/12 22
LOC classification:
  • HF5415.527 .P47 2005
Summary: Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.812 PE RE (Browse shelf(Opens below)) Available T0025833

Includes bibliographical references (p. [237]-280) and index.

Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value.

Adult Follett Library Resources.

HDR974

There are no comments on this title.

to post a comment.