Return on customer : creating maximum value from your scarcest resource / Don Peppers and Martha Rogers.
Material type: TextPublication details: New York : Currency/Doubleday, 2005.Edition: 1st edDescription: viii, 296 p. : ill ; 25 cmISBN:- 9780385510301 (trade)
- 0385510306 (trade)
- 658.8/12 22
- HF5415.527 .P47 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.812 PE RE (Browse shelf(Opens below)) | Available | T0025833 |
Includes bibliographical references (p. [237]-280) and index.
Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value.
Adult Follett Library Resources.
HDR974
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