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Beyond the low cost business : rethinking the business model / Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon.

By: Contributor(s): Material type: TextTextPublication details: New York : Palgrave Macmillan, 2013.Description: xiii, 199 p. : ill. ; 23 cmISBN:
  • 9781137277527
Subject(s): DDC classification:
  • 658.4/01 23
LOC classification:
  • HD47.4 .V35 2013
Contents:
List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.401 VA BE (Browse shelf(Opens below)) Available T0048820

Includes bibliographical references (p. 186-191) and index.

List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.

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