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Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer.

By: Contributor(s): Material type: TextTextSeries: Wiley and SAS business seriesPublication details: Hoboken, NJ : Wiley, c2010.Description: xx, 264 p. : ill ; 24 cmISBN:
  • 9780470768679 (trade : hardback)
  • 0470768673
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .B744 2010
Summary: Looks at how retailers and brands can use social media and mobility to improve their market share and brand position, and includes examples.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 BR BR (Browse shelf(Opens below)) Available T0040634
REGULAR University of Wollongong in Dubai Main Collection 658.872 BR BR (Browse shelf(Opens below)) Available T0040571

Includes bibliographical references and index.

Looks at how retailers and brands can use social media and mobility to improve their market share and brand position, and includes examples.

Adult Follett Library Resources.

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