Insanely simple : the obsession that drives Apple's success / Ken Segall.
Material type: TextPublication details: New York : Portfolio/Penguin, 2012.Description: xi, 225 p. ; 24 cmISBN:- 9781591844839 (trade)
- 1591844835
- 658.4/094 23
- HD53 .S44 2012
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.4094 SE IN (Browse shelf(Opens below)) | Available | T0045261 |
Examines simplicity in business, focusing on its use by Apple and Steve Jobs, and describes how to master it for business success.
Includes index.
The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human-- Think skeptic -- Think war -- Conclusion -- Think different.
Adult Follett Library Resources.
Adult.
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