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Insanely simple : the obsession that drives Apple's success / Ken Segall.

By: Material type: TextTextPublication details: New York : Portfolio/Penguin, 2012.Description: xi, 225 p. ; 24 cmISBN:
  • 9781591844839 (trade)
  • 1591844835
Subject(s): DDC classification:
  • 658.4/094 23
LOC classification:
  • HD53 .S44 2012
Contents:
The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human-- Think skeptic -- Think war -- Conclusion -- Think different.
Summary: Examines simplicity in business, focusing on its use by Apple and Steve Jobs, and describes how to master it for business success.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4094 SE IN (Browse shelf(Opens below)) Available T0045261

Examines simplicity in business, focusing on its use by Apple and Steve Jobs, and describes how to master it for business success.

Includes index.

The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human-- Think skeptic -- Think war -- Conclusion -- Think different.

Adult Follett Library Resources.

Adult.

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