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1.
Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss. by Series: Market research in practice series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, Va : Kogan Page, c2004.
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.834 CO NS.

2.
The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers / Merlin Stone, Alison Bond and Elizabeth Blake ; with contributions from Derek Davies and Tess Moffett. by
Material type: Text Text; Format: regular print
Publication details: Harlow, Essex : Financial Times/ Prentice Hall, 2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.84 ST DE.

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