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Readings and cases in sustainable marketing : a strategic approach to social responsibility / [editors] Clare D'Souza, Mehdi Taghian, Michael Polonsky.

Contributor(s): Material type: TextTextPublication details: Prahan, Vic. : Tilde Publishing and Distribution, c2011.Edition: 1st edDescription: ii, 384 p. : ill. ; 25 cmISBN:
  • 9780734610850
  • 0734610858
Subject(s): DDC classification:
  • 658.4083 23
Summary: "This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change." -- P. 4 of cover.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4083 RE AD (Browse shelf(Opens below)) Available T0045203

"Tilde University Press"--Cover.

Includes bibliographical references and index.

"This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change." -- P. 4 of cover.

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