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Doing e-business : strategies for thriving in an electronic marketplace / David Taylor, Alyse D. Terhune.

By: Contributor(s): Material type: TextTextSeries: Upside booksPublication details: New York : John Wiley, c2000.Description: xii, 292 p. : ill. ; 24 cmISBN:
  • 0471380652 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.8/4 21
LOC classification:
  • HF5548.32 .T39 2001
Summary: Private consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.84 TA DO (Browse shelf(Opens below)) Available T0043981

Includes bibliographical references (p. 278-286) and index.

Private consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended.

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