Beyond the low cost business : rethinking the business model / Josep Francesc Valls Giménez; translated by Gabriel Genescà and Benjamin Rowdon.
Material type: TextPublication details: New York : Palgrave Macmillan, 2013.Description: xiii, 199 p. : ill. ; 23 cmISBN:- 9781137277527
- 658.4/01 23
- HD47.4 .V35 2013
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.401 VA BE (Browse shelf(Opens below)) | Available | T0048820 |
Includes bibliographical references (p. 186-191) and index.
List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.
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