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Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2009.Description: xv, 272 p. : ill ; 25 cmISBN:
  • 9781422124826 (hardcover : alk. paper)
  • 1422124827 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 658.5/14 22
LOC classification:
  • HC79.T4 V465 2009
Contents:
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.514 VE DE (Browse shelf(Opens below)) Available T0037511

Includes bibliographical references (p. [241]-259) and index.

Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.

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