Branding demystified : plans to payoffs / Harsh V. Verma.
Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010.Description: xiii, 247 p. : ill ; 22 cmISBN:- 9788132102342 (paper back)
- 8132102347 (paper back)
- 658.8/27 22
- HF5415.1255 .V47 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 VE BR (Browse shelf(Opens below)) | Available | T0040491 |
Includes bibliographical references.
Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
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