Amazon cover image
Image from Amazon.com

Branding demystified : plans to payoffs / Harsh V. Verma.

By: Material type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010.Description: xiii, 247 p. : ill ; 22 cmISBN:
  • 9788132102342 (paper back)
  • 8132102347 (paper back)
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.1255 .V47 2010
Contents:
Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 VE BR (Browse shelf(Opens below)) Available T0040491

Includes bibliographical references.

Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.

There are no comments on this title.

to post a comment.