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Principles of marketing [sound recording] : an interactive approach / Daniel L. Wardlow.

By: Material type: SoundSoundPublisher number: UOW BookshopPublication details: Cincinnati, Ohio : South-Western College Publishing, 1998.Description: CD-ROM + + laminated leafletISBN:
  • 0538841877
Subject(s):
Contents:
This CD-ROM contains 32 interactive modules covering a broad range of marketing concepts. These 32 concepts are representatives of the four marketing perspectives that serve as the organizational structure for the product.
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Holdings
Item type Current library Call number Status Date due Barcode
CD -ROM University of Wollongong in Dubai Main Collection 658.8 WA PR (Browse shelf(Opens below)) Available T0015177
CD -ROM University of Wollongong in Dubai Main Collection 658.8 WA PR (Browse shelf(Opens below)) Available T0015191

With internet links.

This CD-ROM contains 32 interactive modules covering a broad range of marketing concepts. These 32 concepts are representatives of the four marketing perspectives that serve as the organizational structure for the product.

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