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1.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2010
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 WE ST.

2.
Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 WE ST.

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