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1.
Designing B2B brands : lessons from Deloitte and 195,000 brand managers Carlos Martinez Onaindía & Brian Resnick by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 MA DE.

2.
Personal Brand Creation in the Digital Age : Theory, Research and Practice Mateusz Grzesiak by Series: Palgrave pivot
Material type: Text Text
Publication details: Cham : Springer, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 650 GR PE.

3.
Research frontiers on the international marketing strategies of Chinese brands Edited by Zuohao Hu, Xi Chen, and Zhilin Yang. by Series: China perspectives series
Material type: Text Text
Publication details: London : Routledge, c2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.840951 HU RE.

4.
Digital branding : a complete step-by-step guide to strategy, tactics and measurement Daniel Rowles by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2018
Other title:
  • Digital branding : a complete step by step guide to strategy, tactics and measurement
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82702854678 RO DI.

5.
Marketing food brands : private labels versus manufacturer brands in the consumer goods industry Ranga Chimhundu by
Material type: Text Text
Publication details: Cham, Switzerland : Palgrave Macmillan, c2018
Online resources:
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 338.10945 CH MA.

6.
Maximize your social : a one-stop guide to building a social media strategy for marketing and business success Neal Schaffer by
Material type: Text Text
Publication details: New Jersey : Wiley, c2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 SC MA.

7.
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand Keith Glanfield by
Publication details: London : Routledge, c2018
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 GL BR.

8.
How brands grow : part 2 : emerging markets, services, durables, new and luxury brands Jenni Romaniuk, Byron Sharp by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Oxford University Press, 2016
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 RO HO.

9.
Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008
Other title:
  • Lessons from the world's strongest brands
Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.872 KE BE, ... Not available: University of Wollongong in Dubai: Checked out (1).

10.
Brands and brand management : contemporary research perspectives edited by Barbara Loken, Rohini Ahluwalia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Psychology Press, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.

11.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2016
Availability: Not available: University of Wollongong in Dubai: Ordered (1).

12.
Brand aid : a quick reference guide to solving your branding problems and strengthening your market position / Brad Vanauken by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 VA BR.

13.
Employer brand management : practical lessons from the world's leading employers Richard Mosley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. : Wiley, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.301 MO EM.

14.
Contemporary brand management Johny K. Johansson, Kurt A. Carlson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks, CA : SAGE Publications, Inc., 2015Copyright date: ©2015
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 JO CO.

15.
Brand and talent / Kevin Keohane. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, c2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8127 KE BR.

16.
Successful brand management in a week / Paul Hitchens and Julia Hitchens by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Teach Yourself, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 HI SU.

17.
Brandstorm : surviving and thriving in the new consumer-led marketplace / Liz Nickles, with Savita Iyer. by
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Palgrave Macmillan, 2012
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 NI BR.

18.
Strategic brand engagement : using HR and marketing to connect your brand customers, channel partners and employees / John G. Fisher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page Ltd., 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 FI ST.

19.
Creative advertising : an introduction Miriam Sorrentino by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: London : Laurence King Publishing, 2014
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 SO CR.

20.
Brand journalism / Andy Bull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Routledge, 2013
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BU BR.

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