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	1.	Data-driven marketing : the 15 metrics everyone in marketing should know Mark Jeffery by Jeffery, Mark, 1965- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2010 Online resources: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 JE DA, ...
	2.	Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox by Venkatesan, Rajkumar Farris, Paul Wilcox, Ronald T Material type: Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, c2015 Availability: Not available: University of Wollongong in Dubai: Checked out (1).
	3.	The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by Hedin, Hans Hirvensalo, Irmeli Vaarnas, Markko Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publisher: West Sussex : John Wiley, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HE HA.
	4.	The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. by Hedin, Hans Hirvensalo, Irmeli Vaarnas, Markko Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2011 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 HE HA.
	5.	Marketing strategies : a twenty-first century approach / Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. by Ranchhod, Ashok Gauzente, Claire [Contributions by.] Tinson, Julie [Contributions by.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : FT/Prentice Hall, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8101 RA MA.
	6.	Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by Easwaran, Sunanda Singh, Sharmila J Material type: Text; Format: regular print Publication details: Oxford : Oxford University Press, 2006 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.83 EA MA, ...
	7.	Marketing research : measurement & method. by Tull, Donald S Hawkins, Del I Edition: 6th. Material type: Text; Format: print regular print ; Literary form: Not fiction Publication details: London : Prentice Hall, 1993 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.83 TU MA.