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1.
Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright, and Marc Vanhuele. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage Publications, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8342 EA CO.

2.
The effect of advertising and display : assessing the evidence / Robert East. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Kluwer Academic Publishers, c2003
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.1 EA EF.

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