Global marketing management
By: Kotabe, Masaaki
Title By: Helsen, Kristiaan
Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2017.Edition: 7th ed.Description: xxiii, 673 p. : ill. + maps ; 28 cm.ISBN: 978-1119398332; 1119398339Program: MGMT389 TBS984Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.84 KO GLItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 KO GL (Browse shelf) | Available | T0060482 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.84 KO GL (Browse shelf) | Available | T0060483 |
"International student version."
Instructions to access the software in pocket attached to inside of front cover.
Includes bibliographical references and index.
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5 th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.
MGMT389 TBS984