UOWD Library

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Marketing management / Philip Kotler ... [et al.]

by Kotler, Philip | Keller, Kevin Lane | Hassan, Salah | Baalbaki, Imad | Shamma, Hamed.

Edition: Arab world ed.Material type: book Book Publisher: Harlow : Pearson Education, c2012Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.8 KO MA.

Strategic brand management : building, measuring and managing brand equity Kevin Keller

by Keller, Kevin Lane, 1956-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Education, 2013Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): 3 day loan 658.827 KE ST.

Marketing management Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 15 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 KO MA.

Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.872 KE BE.

Marketing management Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 16 ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2022Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8 KO MA.

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