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Strategic brand management : building, measuring and managing brand equity

By: Keller, Kevin Lane, 1956-
Material type: BookPublisher: New York : Pearson Education, 2013.Edition: 4th ed.Description: 590 p. : ill. ; 25 cm.ISBN: 9780273779414Program: MARK333 MARK980Subject(s): Product management | Strategic planningDDC classification: 658.8/27 Online resources: Ebook
Summary:
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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Item type Current location Call number Status Date due Barcode Item holds
REGULAR Main Collection 658.827 KE ST (Browse shelf) Available T0037803
REGULAR Main Collection 658.827 KE ST (Browse shelf) Available T0054938
3 DAY LOAN Main Collection 658.827 KE ST (Browse shelf) Available T0047605
Total holds: 0

Global edition.

Includes bibliographical references and index.

For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

MARK333 MARK980

Other editions of this work

Strategic brand management : by Keller, Kevin Lane, ©2012

Financial Times Prentice Hall, (Harlow :) xxv, 940 p. : ill. ; 25 cm.

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