		Strategic brand management : building, measuring and managing brand equity Kevin Keller by Keller, Kevin Lane, 1956-. Edition: 5th ed.Material type: Book Publisher: New York : Pearson Education, c2020Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8/27.
		Marketing management Philip Kotler, Kevin Lane Keller by Kotler, Philip \| Keller, Kevin Lane, 1956-. Edition: 16 ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2022Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8 KO MA.

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