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Strategic brand management : building, measuring and managing brand equity Kevin Keller

by Keller, Kevin Lane, 1956-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Education, 2013Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): 3 day loan 658.827 KE ST.

Psychology Saundra K. Ciccarelli, J. Noland White

by Ciccarelli, Saundra K | White, J. Noland.

Edition: 5th ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson Education, c2018Online access: Ebook | Location Map Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 150 CI PS.

Quantitative analysis for management Barry Render ... [et al.]

by Render, Barry | Stair, Ralph M | Hanna, Michael E | Hale, Trevor S.

Edition: 13th ed. Publisher: Harlow : Pearson, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Checked out (1). Location(s): Tardis 658.403 RE QU.

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