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Marketing research : an applied orientation / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 6th ed.Material type:  Book; Format:
regular print
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Availability: Items available for loan: University of Wollongong in Dubai (2). Location(s): Main Collection 658.83 MA MA.
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson, 2012Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.87202854678 CH DI.
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Supply chain management : strategy, planning, and operation Sunil Chopra; Peter Meindl
by Chopra, Sunil | Meindl, Peter. Edition: 6th global ed.Material type: Book Publisher: Boston : Pearson, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Closed Reserve 658.7 CH SU.
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Marketing management Philip Kotler and Kevin Lane Keller
by Kotler, Philip, 1931- | Keller, Kevin Lane, 1956-. Edition: 15th ed., global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KO MA.
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Global marketing Warren J. Keegan, Mark C. Green
by Keegan, Warren J | Green, Mark C. Edition: 9th Global ed.Material type: Book Publisher: Harlow, Essex : Pearson Education Limited, c2017Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): Main Collection 658.84 KE GL.
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Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River (N.J.) : Pearson Education, c2016Other title: Manager's guide to measuring marketing performance.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Tardis 658.83 BE MA.
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Essentials of marketing research : a hands-on orientation Naresh K. Malhotra
by Malhotra, Naresh K. Edition: Global edition Publisher: Boston : Pearson, c2015Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.83 MA ES.
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Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 8th global ed. Publisher: Harlow : Pearson, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (2). Location(s): 3 day loan 659.1 CL IN.
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Advertising & IMC : principles & practice Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells
by Moriarty, Sandra | Mitchell, Nancy, 1950- | Wood, Charles | Wells, William D. Edition: 11th ed. Global edition.Material type: Book Publisher: Harlow : Pearson, c2019Other title: Advertising and IMC.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (5). Location(s): Tardis 659.1 MO AD.
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