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Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick
by Chaffey, Dave | Ellis-Chadwick, Fiona. Edition: 7th ed.Material type:  Book Publisher: Harlow : Pearson Education, c2019Other title: Digital marketing : strategy, implementation and practice.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.87202854678 CH DI.
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Marketing strategy & competitive positioning Graham Hooley ... [et al].
by Hooley, Graham | Piercy, Nigel F | Nicoulaud, Brigitte | Rudd, John M. Edition: 7th ed. Publisher: Harlow : Pearson ; c2020Other title: Marketing strategy and competitive positioning.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.802 HO MA.
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Digital marketing : Strategy, implementation and practice Dave Chaffey, Fiona Ellis-Chadwick
by Chaffey, Dave | Ellis-Chadwick, Fiona. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Harlow : Pearson Education, c2022Other title: Digital marketing : strategy, implementation and practice.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.87202854678 CH DI.
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Principles of marketing Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 18th ed. Publisher: Harlow, UK : Pearson Eductaion Limited, c2021Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8 KO PR.
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Marketing metrics : the manager's guide to measuring marketing performance Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.
by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J. Edition: 4th ed.Material type: Book Publisher: Upper Saddle River (N.J.) : Pearson Education, c2020Other title: Manager's guide to measuring marketing performance.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.83 BE MA.
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Marketing management Philip Kotler, Kevin Lane Keller
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 16 ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson, c2022Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8 KO MA.
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Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 9th ed. Publisher: Harlow : Pearson, c2021Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 659.1 CL IN.
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Principles of marketing Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 19th ed. Publisher: Harlow, UK : Pearson Eductaion Limited, c2024Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8 KO PR.
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