		Strategic brand management : building, measuring and managing brand equity Kevin Keller by Keller, Kevin Lane, 1956-. Edition: 4th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Pearson Education, 2013Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): 3 day loan 658.827 KE ST.
		Exploring strategy : text and cases Gerry Johnson, Richard Whittington, Duncan Angwin et.. al by Johnson, Gerry \| Whittington, Richard \| Scholes, Kevan \| Angwin, Duncan \| Regner, Patrick. Edition: 11th ed.Material type: Book Publisher: Harlow, England : Pearson, 2017Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (3). Checked out (1). Location(s): Main Collection 658.4012 JO EX.

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