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Exploring strategy : text and cases Gerry Johnson, Richard Whittington, Duncan Angwin et.. al

by Johnson, Gerry | Whittington, Richard | Scholes, Kevan | Angwin, Duncan | Regner, Patrick.

Edition: 12th ed.Material type: book Book Publisher: Harlow, England : Pearson, c2020Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.4012 JO EX.

Business analytics : methods, models, and decisions James R. Evans

by Evans, James R.

Edition: 3rd ed.Material type: book Book Publisher: Pearson, 2019Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.4033 EV BU.

Strategic brand management : building, measuring and managing brand equity Kevin Keller

by Keller, Kevin Lane, 1956-.

Edition: 5th ed.Material type: book Book Publisher: New York : Pearson Education, c2020Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Location(s): eBook 658.8/27.

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