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Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell.

By: Contributor(s): Material type: TextTextSeries: Advanced marketing series (Los Angeles, Calif.)Publication details: Los Angeles : SAGE, 2007.Description: xix, 359 p. : ill ; 25 cmISBN:
  • 9781412919692 (hbk.)
  • 141291969X (hbk.)
  • 9781412919708 (pbk.)
  • 1412919703 (pbk.)
Subject(s): DDC classification:
  • 658.804 22
LOC classification:
  • HF5415.1263 .B74 2007
Summary: Examines business-to-business marketing from a European prospective, discussing the different kinds of organizational markets and including discussion questions and case studies.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.804 BR BU (Browse shelf(Opens below)) Available T0050790
REGULAR University of Wollongong in Dubai Main Collection 658.804 BR BU (Browse shelf(Opens below)) Available T0036897

Includes bibliographical references and index.

Examines business-to-business marketing from a European prospective, discussing the different kinds of organizational markets and including discussion questions and case studies.

Adult Follett Library Resources.

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