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1.
Advanced methods for modeling markets Peter Leeflang by Series: International Series in Quantitative Marketing
Material type: Text Text
Publication details: Cham : Springer International Publishing, 2017
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 LE AD.

2.
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International series in quantitative marketing ; 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Springer, 2008
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.872 BL DA.

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