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Advertising / Iain MacRury.

By: Material type: TextTextSeries: Routledge introductions to media and communicationsPublication details: London ; New York : Routledge, 2009.Description: xvii, 318 p. : ill ; 22 cmISBN:
  • 9780415251259 (hbk.)
  • 0415251257 (hbk.)
  • 9780415251266 (pbk.)
  • 0415251265 (pbk.)
  • 9780203493199 (ebook)
  • 0203493192 (ebook)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .M132 2009
Contents:
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 659.1 MA AD (Browse shelf(Opens below)) Available T0037088

Includes bibliographical references (p. [289]-314) and index.

Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.

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