Consumer behaviour in sport and events : marketing action / Daniel C. Funk.

Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.

"This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries." "This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader adetailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour; a basis for the development of marketing actions useful in sport and related business, community and government sectors; a comprehensive understanding of how individuals associate themselves with sport and event products and services; a quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events; and a comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event." "Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics."--BOOK JACKET.