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Rethinking marketing : the entrepreneurial imperative / Minet Schindehutte, Michael H. Morris, Leyland F. Pitt.

By: Contributor(s): Material type: TextTextSeries: The Prentice Halal entrepreneurship seriesPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Description: xxxii, 352 p. : ill ; 24 cmISBN:
  • 9780132079495
Subject(s):
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 SC RE (Browse shelf(Opens below)) Available T0035145

Includes bibliographical references and index.

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